• Skip to primary navigation
  • Skip to header navigation
  • Skip to main content
  • Skip to primary sidebar

RecipeTin Eats

Fast Prep, Big Flavours

  • My RecipeTin
  • NEW cookbook!
  • Recipes
  • Recipes By Category
    • Iconic + cult classics
    • Mains
      • Chicken
        • Chicken mince
      • Beef Recipes
        • Ground Beef (Mince)
      • Pork
      • Lamb
      • Turkey
      • Shrimp / Prawns
      • Salmon
      • Fish recipes
      • Salad Meals
    • Quick and Easy
    • Soups
    • One Pot – One Pan
    • Stewy slow-cooked things
    • Slow Cooker
    • Sides
      • All
      • Salads & veg
      • Show Off Salads
      • Rice (all)
      • Fried rice recipes
      • Rice (plain)
      • Potato
    • Pasta
      • All
      • Pasta bakes
      • Pasta salads
    • Sweet
      • Cakes
      • Candy
      • Cheesecakes
      • Cupcakes & Muffins
      • Cookies
      • Puddings & Cosy Desserts
      • Bite Size
      • Pies
      • Slices & Bars
      • Frosting & Icing
      • Ice cream
    • Cuisine
      • Asian
        • All
        • Stir fries
        • Noodles
        • Soups
        • Chinese
        • RecipeTin Japan 🇯🇵
        • Korean
        • Modern Asian
        • Thai
        • Vietnamese
      • French
      • Greek
      • Indian
      • Italian
      • Mediterranean
      • Mexican
      • Middle Eastern
      • South American
    • Dietary
      • Gluten Free
      • Low Calorie
      • Vegetarian
    • Other Categories
      • BBQ
      • Breakfast
      • Burgers
      • 🎄Christmas
      • Cocktails
      • Party Foods
      • Rice Recipes
      • Roasts
      • Sandwiches & Sliders
    • Recipe collections
    • Cookbook recipes
  • My Food Bank
  • About
    • Me
    • RecipeTin Meals
    • My Cookbooks
      • Tonight (NEW!)
      • Dinner
    • Free Recipe Books
    • Contact
    • Nitty Gritty
      • Policy: Use of Recipes & Images
      • Privacy & Disclosure
Home Cookbook tales

SHEER JOY: 72 hours of a book release!

By Nagi Maehashi
203 Comments
Share
  • Copy Link
  • E-mail
  • Facebook
  • WhatsApp
Published18 Oct '24 Updated18 Oct '24
Jump to

Coming to you live from the midst of the craziness that is a book release week! Just one word that captures the essence of this week: JOY. ❤️ (Also – busy 😅)

Nagi and Dozer Dymocks book release day
Dozer and I at the Dymocks flagship store in Sydney city.

Wow, what a week!! We are 3 days into the release of my new cookbook Tonight and it’s been a whirlwind. As someone who is not a writer by background, it’s hard for me to describe the experience well in written form.

So let me try it my way. Take a peek into the last 72 hours of my life via my camera roll!


Release day FOMO – show me your book!

Release day for Tonight here in Australia was Tuesday 15th October and I was in a shoot studio all day, when all I wanted to do was dash out to a bookshop. So I put out a call on the RecipeTin Appreciation Group on Facebook – show me your book!

Here’s a peek at what came through in this short home video I put together – people receiving pre ordered books in the mail, going to book shops, sales reps unpacking boxes, shop assistants jumping with excitement, tears of joy (mine!).

Pan Macmillan sales rep Sophie celebrating release day!

And here are some little snippets of posts I’ve seen on social media! Most of these are from the RecipeTin Appreciation Facebook Group (no, I did not start it, but I am in the group!):

And a few fun photos people have shared on social media:

Safety first!

Surprise gift from reader Melanie Webber for her sister after a long day thinning grapevines!

And if that’s not enough for you, join the RecipeTin Appreciation Facebook Group and have a browse through the photos and messages from members on the release day Show Me Your Book! Facebook post I did. I couldn’t wipe the smile off my face!!!


Meanwhile, in a photography studio….

As I mentioned earlier, all this was happening while I was in a photography studio doing big photos for the upcoming holiday season. Stupidly, I arranged these shoots on release day thinking meh, what will there be for me to do?? I have to get on with my work!

Doh. 😄 Lesson learned for next time!

But actually, I had such a terrific day because I was working with a team that I get along with so well. Great group to be with on an exciting day!!

Left to right: Vanessa Austin (food stylist), Theressa Klein (photo chef), Rob Palmer (Australia’s best food photographer), Tom Sarkis (photo chef / Carved Catering) and some girl that was swanning around all day nibbling on the shoot food.😉

There was also some dog that was hovering around all day hoping a ham leg would fall on the floor….

It was a big couple of days but I was so happy with what we captured. Wait until you see the photos!! They are for the holiday season this year, so I’ll start sharing them soon. Here’s a preview of one.


Dymocks store launch day celebration

I deliberately stayed away from book stores on Tuesday, the actual release day, because I had organised a gathering on Wednesday. That first day you see your own book in a shop is pretty special. To be honest, the release day for my first book Dinner was a bit of a fizzle because I was just by myself. Yeah, pretty sad and lonely hey!😂

This time was a little different. Well, firstly, I was surprised with a gigantic, completely obnoxious window display at the Dymocks Sydney City store. Balloons! Giant TV scrolling through recipes! DOZER!

And I also invited some of the key people involved who helped make the book happen. There are many, many people involved in the making of a cookbook, but these are some of the people on my side of the fence who made a big contribution to the book:

(PS Seriously, there was not a single photo of all of us where everyone had their eyes open 😂)

Let me introduce you to them. Left to right:

  • Hunter – The 12 year old daughter of one of my dearest childhood friends! She was one of the recipe testers for my Sweets chapter.

  • Me!

  • Rob Palmer – Who I introduce to everyone as “Australia’s best food photographer!” and also “he won the national portrait of the year in 2020!!” (see here, sadly not me nor Dozer, but an actual real chef 🙂 )

  • Mama RecipeTin – and employee of the month 2 months in a row, taking on more responsibilities to help me out while we have some staff gaps in the team.

  • Tom Sarkis from Carved Catering – My lead recipe tester!

  • Herron Oh – My video editor.

  • Missing – Theressa Klein (photo chef everybody adores), Emma Knowles (magic food whisper aka Food Stylist)

Meet them all properly on page 344 of Tonight. 🙂

Oh, and look! Here’s the whole window display. See? I told you. OBNOXIOUS!!! (Secretly, I’m going back again to look at it again with just Dozer before they take it down 😈)

And a little home video! Dozer waddling through the book store is just everything. 🥰


Celebration dinner at Azuma

After seeing the book at Dymocks, we headed out for a celebration dinner at Azuma. This is a restaurant that is very special to the RecipeTin family because it is the only fine dining traditional Japanese restaurant in Sydney (that we know of).

Sydney is blessed with many wonderful home-style traditional Japanese restaurants and an increasing number of modern Japanese restaurants. But there’s nothing like Azuma that serves traditional Japanese food of a very high standard. Cookbook launch celebration worthy!

As much as I would have loved to toast with a few glasses of champagne, I had to keep it a low-key early night because Thursday was a BIG day, starting with a guest appearance on The Today Show….


TV!

So here we are, on Thursday morning. Early call up of 7 am at a TV studio for a guest appearance on the Channel 9 Today Show.

Despite getting to bed as early as I could, I still found myself struggling in the morning. Which meant a quick hair and make up scramble in the public toilets before going on set to fill the bench with food before the cameras rolled out!

During filming with the Today Show hosts Karl Stefanovic and Sarah Abo.

In case you’re wondering what I showed – it was the Vietnamese Coconut Lemongrass Pulled Pork which is intended to be served DIY style whichever way you want: noodle bowls, rice bowls, rice paper rolls or Banh Mi. It’s on page 283 of Tonight!


Highlights and book plates

From the TV studio to the hair salon for an overdue appointment before the book tour officially kicks off! No time to waste though, sitting in a chair chatting away to my hairdresser. Nope. 300 book plates to sign before the first book signing even tonight. (PS Book plates = fancy word for stickers that people can stick inside their book).

I can’t believe I shared that photo of me with a hair full of goop. Who am I! 😂


First book signing – Parramatta Westfield

And from the hair salon to Parramatta Westfield for the first book signing.

Wow, it was such a professionally organised event by the Westfield events team. It ran so smoothly so I was able to just concentrate on my favourite part of the book tour – meeting people!

Thank you everyone, for the warm welcome and making me feel at ease. I am always very nervous walking into these events, clutching onto Dozer as my security blanket. But the moment I meet the first person, it just feels like I’m chatting to a friend and the nervousness just instantly disappears.

I did regret wearing heels though. That was a LONG time to be standing in heels for someone who’s usually schlepping around the kitchen in barefoot or ugg boots!

See the Events page for my book tour dates. I will keep this updated as new signings are added!


UK release

And it just so happened that when I was leaving Parramatta Westfield, those of you on the other side of the pond in the UK were waking up to Tonight release day in the UK!! 🎉 I arrived home to a lovely bunch of celebratory flowers from my UK publisher, Bluebird, and photo from the team.

It means so much to me that the UK edition of the book came out so close to the Australian release date. For my first book, the UK and North American editions came out months later. It just wasn’t the same!

But this time, they are all coming out within weeks of each other. Australia and the UK are out. The North America release day is 29th October. So soon – yay!!

UK readers: You can find a copy of Tonight at Waterstones, WH Smith, Bookshop.org (indies website), Eason and Book Station (Ireland), as well as online at Amazon.


Meanwhile at RTM….

And in amongst all of that, we had a milestone day at my food bank, RTM, with the installation of sparkling new cooking equipment!

It has been months and months since we ordered the new oven and brat pan, many phone calls and tradie visits to install new gas pipes and power, so much effort to get the kitchen ready for them.

And finally, JB calls to tell me the installation date is confirmed – and of COURSE it is on the book release day. I was gutted! I wanted to be there to see it be installed. And in fact, this week has been so busy I haven’t even been to RTM to see it. 😭 But I made JB FaceTime me during the installation and there have been many videos and photos shared!

The RTM chefs tell me this new equipment is a game changer. We can cook more, faster, better, because they are larger and more powerful.

Most exciting is that it means we can make more meals even without increasing our staff numbers. I can’t wait!! More on this soon. This is a huge, huge milestone for us.


Three days in!

And that’s a wrap on the first three days of book launch. Phew! It’s been busy, but filled with joy. The excitement from all the readers who have received and started cooking from Tonight is infectious! Please keep sharing your stories and thoughts on recipes, tell me your favourites, the tweaks you do to make it your own. Tag me on Instagram @recipe_tin and Facebook @recipetineats, and hashtag #recipetintonight !

And remember, the more tags you have, the scruffier the book gets, the more oil stains and sauce splatters there are, the more I love it!! Creating a cookbook that is truly useful and one you can genuinely reach for on days when you’re short on time or your cupboard is bare, that’s cost effective and family friendly – this was my goal.

I’d love to know if you think I achieved it! – Nagi x


Life of Dozer

Dozer would like everybody to know that the largest photo in the Dymocks window display is of him, not me. ❤️

He would also like to know which Dozer cut out you think is cuter. Left – new one. Right – old one.

It’s double trouble!

Previous Post
5 Minute Fall-apart Massaman Lamb Shoulder
Next Post
Nando’s Peri Peri Chicken Burger

Hi, I'm Nagi!

I believe you can make great food with everyday ingredients even if you’re short on time and cost conscious. You just need to cook clever and get creative!

Read More

Free Recipe eBooks

Join my free email list to receive THREE free cookbooks!

Related Posts

Nagi Dozer cutout Adelaide square

Book tour diaries

First-in-the-world pre-release GIVEAWAY!

RecipeTin TONIGHT cookbook tour

TONIGHT book tour dates are LIVE!

More Cookbook tales

Reader Interactions

Leave a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Cooked this? Rate this recipe!




203 Comments

  1. Chris McRobie says

    October 19, 2024 at 1:16 pm

    SO proud of you and Dozer!! Received my book last Wednesday here in NZ and have already made two dinners from it. yummo. Indian Coconut prawn curry tonight. CONGRATULATIONS, a triumph of a book!!!! love.

    Reply
  2. Linda Inness says

    October 19, 2024 at 1:02 pm

    Love all the pictures! Looks like you and Dozer have had a busy, wonderful time – all the excitement of a new book!! I’ll have to wait a bit to dig into it since I’m in the US, but it will be worth waiting for. Congratulations!

    Reply
  3. Kaylene Nash says

    October 19, 2024 at 12:45 pm

    I have looked at your video and what I saw was a very special bond between you and Dozer. He is a wonderful dog and you couldn’t help but love him. I am going to get your book.

    Reply
  4. Kathryn B says

    October 19, 2024 at 12:25 pm

    Like a few of your followers I teared up reading your post. I love what you do and the way you do it! I’ll have to buy another book, as we gave our pre-order to my daughter’s Year 12 hospitality teacher as a thank you gift!!

    Reply
  5. JD says

    October 19, 2024 at 11:46 am

    Love your work mate, we went up to Woolies in Katoomba today and your new book is sold out.
    There was only one copy of Dinner left there also and as I have already bought three copies of that I thought that was enough.

    Reply
  6. Michael Cole says

    October 19, 2024 at 10:54 am

    Hi Nagi and the loveable Dozer, received your book yesterday via Big W delivery. Have only had a quick cruise through it and it’s absolutely fabulous. Congrayulations on a very successful (and tiring) book release. I also admire what you do with RTM worthy of a nomination for Aussie of the year. Thankyou.

    Reply
  7. Susan Morris says

    October 19, 2024 at 10:10 am

    Hi Nagi & Dozer.
    Got your book today (came a little damaged, but it’s still a fabulous book.)
    I’ve been a cook for 30 years, I’ve learnt so many new tips & ideas.
    You are by far awarding winning Cook/Chef of the year, you certainly get my vote and well done Dozer for being a star too.
    Congratulations to you & everyone involved.

    Reply
  8. Moya says

    October 19, 2024 at 10:10 am

    Well done Nagi, you work so hard and give so much…….love it when your emails arrive in my in box……you radiate kindness, honesty and love…….I wish you every success with your new book……looking forward to receiving my copy from Easons (Ireland).

    Reply
  9. Deb Thurston says

    October 19, 2024 at 9:35 am

    No it is not weird Liz, I also became emotional…Such a great Cook and human being Nagi, love all you do💚

    Reply
  10. Sarah says

    October 19, 2024 at 9:31 am

    Congratulations Nagi!
    ‘Tonight’ is fantastic. I had a great time going through it yesterday after it was finally delivered. Already cooked my first recipe- the fish shakshuka- the whole family loved it.
    Planning to make every recipe from the sweets section 😋
    Thanks Nagi xox

    Reply
  11. Lynn Warchola says

    October 19, 2024 at 9:28 am

    Your smile and that f DOZER can light a room!
    CONGRATULATIONS!
    You deserve all the joy from a job well don. I wish I lived in an area where could hug you both..

    Reply
  12. Norm Totten says

    October 19, 2024 at 9:26 am

    Looks like a fun time was had by all but us Canadians…
    Still 11 days before book ships from Amazon.ca
    Gratz on the book release.

    Reply
  13. Liz Gibson says

    October 19, 2024 at 8:55 am

    Is it weird that I became all teary eyed and proud when reading this? Along with probably a zillion other people, I feel like you are a part of our family, Nagi, and have been for literally the last 9 or 10 years, since you invited us into your life with your webpages, fantastic recipes and little snippets of personal chat. We love that all your incredibly hard work is bearing so many different fruits for you, and are so proud to “know” you! Thank you, for what you give us, and for what you give to those in need.

    Reply
  14. Inez Macpherson says

    October 19, 2024 at 8:48 am

    Picked up Tonight at Big W, started reading before I unpacked my shopping. Congratulations Nagi, well done.

    Reply
  15. Anne Reid says

    October 19, 2024 at 8:35 am

    Definately the new pic of Dozer. Got my book 2 days ago too. Thanks Big W. I couldn’t stop turning the pages!! Had to read it til the end. Fist will be the Meat pies and the the 20 min Laksa! Congratulations Nagi. You and your team work so hard and care so much. Thank you putting smiles on thousands of face with your wit and brilliant recipes. Now I need a book stand to rest it on!

    Reply
  16. Cathy Perez says

    October 19, 2024 at 8:33 am

    Hello Nagi and Dozer, I was one of the lucky ones to win a copy of your new cookbook. We love it! I have already made several recipes. The Supreme Soy Hokkien Noodles and the One Pot Chicken Tomato Pasta. They were delicious! They were easy to make and soooo tasty! Congratulations on a wonderful book! We love you guys, give Dozer a big hug from us!

    Reply
  17. Michelle says

    October 19, 2024 at 8:26 am

    Congratulations Nagi, so proud of you. What a wonderful achievement. Go go go. Love to Dozer.❤️

    Reply
  18. Kelly-Anne says

    October 19, 2024 at 8:01 am

    My 4 copies of Tonight have arrived. One for me and three for Christmas presents for my family. Already a family favourite, my youngest son had picked out the first 10 recipes he wants me to cook. Thank you Nagi, you have been a dinner inspiration for years and I have never had a dodgy result. You are a legend!!

    Reply
  19. Sarah says

    October 19, 2024 at 7:40 am

    New pic Dozer, you look yummy. Nagi I am so proud of you.
    Go girl and can’t wait to get the new book, I am in the preordered list.
    I can not tell you how trilled and happy I am of the two of you.

    Reply
  20. Deborah Bartels says

    October 19, 2024 at 7:40 am

    Recieved my book in the mail 2 days ago and have been drooling over it ever since. It took me 2 days to decide which one to cook first – crispy tuna and corn patties -it went down a treat, and I have marked my cookbook already. Iam as happy as a pig in mud. Thank you Nagi

    Reply
Newer Comments
Older Comments

Primary Sidebar

Hi, I'm Nagi!

I believe you can make great food with everyday ingredients even if you’re short on time and cost conscious. You just need to cook clever and get creative! Read More

Free Recipe eBooks

Join my free email list to receive THREE free cookbooks!

Meet Dozer

Official taste tester of RecipeTin Eats! Meet Dozer
As Featured On

Never miss a recipe!

Subscribe to my newsletter and receive 3 FREE ebooks!

Subscribe
Recipes
  • All Recipes
  • By Category
  • Collections
About
  • About Nagi
  • About Dozer
  • RecipeTin Meals
Related
  • RecipeTin Japan
Help
  • Contact
  • Image Use Policy
© RecipeTin Eats 2025
  • Privacy Policy & Terms
Site Credits
Maintained by Human Made Designed by Melissa Rose Design Developed by Once Coupled
All Rights Reserved

Subscribe to my newsletter

Sign up and receive 3 FREE EBOOKS!