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Home Cookbook tales

Pressing Pause – feels like failure

By Nagi Maehashi
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Published13 Oct '21 Updated14 Oct '21
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Hello everyone! I just wanted to let you know that I’ll be pressing pause on new recipes for the next two to three weeks so I can devote some uninterrupted time on the cookbook.

Making of a cookbook Part 3

It takes a lot for me to concede defeat and accept that I can’t do it all – run a business*, renovate a home, work on a cookbook and maintain my existing recipe posting schedule. Lockdown certainly didn’t help matters to increase my workload – though on a cheerier note, as of Monday of this week, the lockdown rules have been substantially relaxed here in Sydney. 🙌🏻

I found myself getting up earlier and earlier (currently 4.30am 😩), going to bed later and later. And while I always declare that I operate best under pressure, the reality is I’m only human and darn it, I need my beauty sleep!!!

* Yes​, I finally realised this year that I have a real business! This “it’s just a food blog” somehow grew into a proper business over the past year with a team of 9, including RecipeTin Meals, the recently established philanthropic division where we use recipes from the website to make homemade meals for the vulnerable community here in Sydney.

  • Making of a cookbook Part 3
    Another fail! Well, it was ok…but not good enough for the cookbook!
  • Making of a cookbook Part 3
    Planning mode. No, this is not a cookbook for vegans…

I’m in a particularly intensive planning stage of the cookbook right now and am struggling to split my focus between new recipes for the website and the cookbook. To be honest, it was the cookbook that was suffering – because I would never hit ​publish on a recipe I didn’t give my all.

So on Sunday night, I made the call for the first time ever since I started the website – to temporarily press pause on new recipe content for this website. 

  • Making of a cookbook Part 3
  • Making of a cookbook Part 3

It somehow feels like failure – this is my job after all – and like I’m letting my team down. We worked so hard to create a stash of new recipes to get ahead, test and retest them, make videos and photos. There’s weeks’ of digital media for ridiculously delicious new recipes ready to go, just waiting for me to write up.

The problem? It takes anywhere between 4 to 8 hours to write the posts, depending on the complexity of the recipes. As an example, last weeks’ Flan Patissier? That took me a good 8 hours to write the post, edit the photos, do the step photos, describe the ingredients and write the recipe. And many multiple times that in recipe development and testing time!

Yes, a lot goes on behind the scenes to produce the recipe content that gets published on this website. And I love everything about what I do, and I look forward to getting back to it!

  • Overhead photo of Flan Patissier
    The Flan Patissier recipe that took around 8 hours to write up.
  • Close up showing the side of a slice of Flan Patissier
    I think this final version was the 23rd Flan Patissier I made in the last 4 months!

But for now, the cookbook. I’m going to give myself 3 weeks to make a big dent in the cookbook, then I’ll be back with new recipes!

In the meantime, you may see some old favourites coming back to the homepage over the next few weeks with new videos or photos that I’ve had ready to go.

And, well, you know me. I probably won’t be able to resist popping back into your inbox to let you know how I’m getting on, and a peek behind the scenes of the making of the cookbook!

Until then, stay well! I’ll be back with brand new recipes before you know it.

Love – Nagi & Dozer 🐶 x

Making of a cookbook Part 3
Version A, or B?? Let’s see which is better, shall we?

REMINDER: Mock cover! Mock cover! 😇

RecipeTin Eats Cookbook Announcement

Life of Dozer

New discovery during cookbook recipe development – how to make Dozer eat carrots!!! Puree them with a hint of spicing, top with a braised baby carrot, drizzle with organic olive oil and finish with an edible flower. 😂

Making of a cookbook Part 3

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1,000 Comments

  1. Rose says

    November 7, 2021 at 7:02 pm

    I followed your churros recipe few minutes ago and my husband LOVED IT SO MUCH! I told him “That’s from RecipeTinEats” and he said “Ah that’s why”. I’ve been following your recipes for 3 years now and everything is always a hit that my husband now also knows you. He asked me “Did you buy her cookbook already?” And that’s when I checked the site and saw this post. You do you, Nagi. 😊 We’ll still be here for you!

    P.S. Can I pre-order the book already?

    Reply
    • Nagi says

      November 10, 2021 at 4:05 pm

      Next year Rose! N x

      Reply
      • FLAP says

        November 30, 2021 at 9:04 am

        Waiting with bated breath. Will your team be reaching out via the RTE’s site for possible pre-ordering? I would stand in line for this. So much better than an X box. IMO.

        Reply
  2. Charlene says

    November 7, 2021 at 7:37 am

    Thank you so much for all of your wonderful recipes Nagi; you have made cooking fun and tasty!!! Prioritizing yourself is never failure; it is purely strength!!! Looking forward to your cookbook 🙂

    Reply
  3. Nicole K says

    November 5, 2021 at 8:55 am

    Protecting your time is a win in my book! We don’t want you to burn yourself out.

    Reply
    • Nagi says

      November 6, 2021 at 9:59 am

      Thanks for the lovely message Nicole! Buried 100% in cookbook land right now. It feels so strange not to be posting new recipes!!! N xx

      Reply
      • Maggie says

        November 7, 2021 at 6:15 am

        Failure is only possible if you give up completely. Giving yourself a break and reorganizing your time management to focus on an important project is a smart thing to do. I hope you build some extra “me” time into your schedule as well! Enjoy your creating!😊

        Reply
  4. Alex says

    November 5, 2021 at 8:48 am

    Nagi, I have been following your recipe blog for years and can’t do my weekly meal prep without first searching through all of your recipes for this week’s meals. You are so awesome and have provided such a wealth of amazing recipes over the years. There is never pressure for more content! I hope you’re taking time not only to focus on the cookbook, but to focus on your own wellbeing too.

    Reply
    • Nagi says

      November 6, 2021 at 10:00 am

      Thank you Alex! I really need to hear that. I constantly feel this nagging guilt that I’m not doing “my job”! But I just can’t seem ti split may focus between the cookbook and the website. I need another me! 😂 N x

      Reply
  5. Tegan says

    November 4, 2021 at 11:21 am

    I wish I could’ve met you while you were in Tassie recently, Nagi! Are we able to pre-order your cookbook even though it’s still a work of art in progress? 😊

    Reply
    • Nagi says

      November 5, 2021 at 7:06 pm

      Not yet Tegan! I will let you all know as soon as I know! N x

      Reply
  6. Deborah DiBenedetto says

    November 4, 2021 at 5:48 am

    Nagi, with failure comes success. How else will you know when it’s just right! Can’t wait to get my hands on your new cookbook. ; )

    Reply
  7. Colette says

    November 2, 2021 at 10:44 am

    I came across your website when I did a Google search. I have made 3 of your recipes so far and they all were big hits with my family. You are amazing and I can’t wait for the cookbook!!

    Reply
  8. Kathryn says

    November 1, 2021 at 7:07 pm

    I love your recipes. I have always had success with the recipesI have made. I can’t wait for your cookbook.

    Reply
  9. Pixi bowen says

    November 1, 2021 at 6:22 pm

    Congratulations on progressing with the cookbook. Far more important than daily recipes, however much I may enjoy them. Best of luck!

    Reply
  10. Slin says

    November 1, 2021 at 6:16 am

    You’re not a failure!! Thank you so much for all the time and talent you put into your recipes and this website!! Because I know you’ll do the same with you’re cookbook, it will be amazing!

    I’m a novice cook so I really appreciate your easy to follow steps, categorized ingredients list, and notes with hints, tips and substitutions!

    Recipetineats is my go to website and I will continue to recommend you to others! Have a really great, well-deserved, and productive break!

    Reply
  11. Kris says

    October 31, 2021 at 12:42 pm

    Don’t know how you manage to offer so many details, on all the recipes from week to week in the first place.

    Enjoy taking a little bit of a breather.

    Reply
  12. Geraldine says

    October 30, 2021 at 10:32 am

    Love your recipes. They are simple and easy to follow. I look forward to your cookbook, Creativity takes time so take the time to consolidate, dream and cook.

    Reply
  13. Sabrina R says

    October 28, 2021 at 11:45 pm

    So excited for the cookbook!! Hope everything goes great for you!!!! 🙂

    Reply
  14. Jules says

    October 28, 2021 at 2:42 pm

    Your post bought a tear to my eye please be kind to yourself

    Reply
  15. Kara says

    October 28, 2021 at 10:25 am

    Hi Nagi, I discovered your website abiut six months ago and you have been an absolute godsend during Sydney lockdown. Have tried several of your recipes, they are all amazing – and foolproof!

    Have recommended you to friends and family and, like me, they have fallen hard for the food and for the delightful Dozer.

    Swore I would buy more cookbooks, but can’t wait to get my sticky food making paws on yours 🙂

    Please take the time to release the love, passion and energy into the book that clearly goes into the website. And look after yourself, girl!

    Thank you so much xx

    Reply
  16. Lucy says

    October 27, 2021 at 4:38 pm

    Nagi you have to look after yourself because where would we be without you. I for one would be completely lost without your recipes that I gaze over every other day. You are my go to recipe Queen. Please look after yourself, we have more than enough inspirational recipes that will last us a long time, besides you’re only leaving us for 3 weeks. I wish you all the best in your new cookbook venture 💕

    Reply
  17. Andrea says

    October 27, 2021 at 1:48 pm

    We love you and your recipes! We can certainly wait three or four weeks! Good luck, have fun and come back to us! xx

    Reply
    • Nagi says

      October 28, 2021 at 5:25 am

      Thank you Andrea! I really AM having fun right now, being able to focus on creating new recipes for the cookbook. 🙂 I will be back! I miss sharing new recipes here! N x

      Reply
  18. Jill Cowley says

    October 26, 2021 at 3:08 pm

    Dear Nagi ~ your decision to look after yourself is not failure. It is a triumph that you are taking care of yourself and one that we totally support and congratulate you on. Thank you for your recipes and thank you for sharing handsome Dozer with us!
    Once more well done on making the call to look after YOU!!
    Much love, Jill xx

    Reply
  19. ss says

    October 25, 2021 at 8:17 pm

    Amazing work Nagi! Can’t wait to get the cookbook.

    Reply
    • Nagi says

      October 26, 2021 at 10:57 am

      You are very kind! N x

      Reply
  20. Shalom says

    October 24, 2021 at 2:56 pm

    Dearie Nagi, thank you for sharing yr recipes n your heart ❤️ pls take best care of yrself, rest and recuperate. It takes so much to prepare, bake/ cook, to take pics and write, to produce and post yr passion of cooking good food. I salute n hug you, for being Nagi. Thank you so v v much, n pls take best care of yrself, Nagi💗 n also Dozer🐶

    Reply
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